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Rhea Drysdale prevails in SEO trademark fight

In 2010, Rhea Drysdale prevailed in a trademark registration battle, successfully stopping an individual from trademarking “SEO.”

In April 2008, Jason Gambert began his attempt to trademark SEO. For the next two years, Drysdale spent nearly $20,000 of her own money fighting this battle.

On March 11, 2010, the USPTO has officially terminated Gambert’s trademark registration in favor for her opposition. Drysdale shared her story in 2010:

Was it worth it? I don’t know. I do know that I learned an invaluable amount about business, trademark law, the SEO industry, my relationships and myself. I never asked the industry to donate to the cause, because this was my responsibility. I chose to pursue this in the face of criticism. I knew that it was something I believed to be wrong. I knew the USPTO did not understand what our industry did or how SEO worked. I wanted to fight for that knowledge and I won. I don’t regret the experience, but I am going to take a breather from hopeless causes for awhile.

– Rhea Drysdale, SEO Trademark Registration Terminated

Read all about it Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked. You can learn more about Drysdale in this interview with Barry Schwartz.

Also on this day

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Bing previews new Bing Search APIs

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Google Penalizes Italian & Spanish Link Networks

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Live Blogging SXSW 2010

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From Search Marketing Expo (SMX)

Past contributions from Stips.io’s Subject Matter Experts (SMEs)

These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Stips.io.

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