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Matt Cutts sticks a fork in guest blogging

In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.”

This wasn’t the first time Google or Cutts had discussed the risks of guest blogging. See:

However, this was a clear, strong and definitive message – and one that would be discussed for many months to come. Google’s webspam team was going to take a “pretty dim view of guest blogging going forward.”

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

Matt Cutts, The decay and fall of guest blogging for SEO

Cutts’ post got hundreds of comments and sparked lots of discussion on social media. As a result, Cutts edited his post to clarify that he wasn’t referring to “high-quality multi-author blogs.” He also added “for SEO” to the title of his post.

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Past contributions from Stips.io’s Subject Matter Experts (SMEs)

These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Stips.io.

< January 19 | Search Marketing History | January 21 >

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About the author

Danny Goodwin is Managing Editor of Stips.io & SMX. In addition to writing daily about SEO, PPC, and more for Stips.io, Goodwin also manages Stips.io’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Stips.io, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.