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Matt Cutts educates Washington, DC about Google

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation.

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. offices.

Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

“The only reasons I know of to go in and change [search rankings] manually is for security, a court order or spam. It is impossible to pay for a better ranking.”

Matt Cutts, as quoted in The Washington Post

Read all about it in Mr. Cutts Goes To Washington, Testifies Google Has Integrity.

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From Search Marketing Expo (SMX)

Past contributions from Stips.io’s Subject Matter Experts (SMEs)

These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Stips.io.

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About the author

Danny Goodwin is Managing Editor of Stips.io & SMX. In addition to writing daily about SEO, PPC, and more for Stips.io, Goodwin also manages Stips.io’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Stips.io, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.