Google Panda Update 3.3 and Venice
In 2012, Google confirmed the Panda Update 3.3 as well as a noteworthy change to local search rankings.
Panda 3.3 was a refresh of the Panda system, meaning none of the signals Panda looked at were new or had changed.
While Google Panda got the headlines at the time, there was some other noteworthy news about improvements to local search results, which Google referred to as “Venice”:
Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.
And also this:
Improved local results. We launched a new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user.
This turned out to be a significant local search update.
Google’s algorithm would essentially localize a user’s search results on broad queries that had local intent. This was entirely different from pre-Venice. Put more simply:
Where in the past a search such as ‘seo’ or ‘jacket’ would have simply returned Google’s non-local result set, now Google will include results specific to your location (whether you have actively set your location or not: Google will locate you based on your IP address).
Chris Liversidge, Why Google’s Venice Update Fundamentally Changes Global SEO
Read all about it in Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More
Also on this day
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German court: Google has no ‘duty to inspect’ websites for illegal content before displaying
2018: Google couldn’t be held liable before being notified of a ‘clearly recognizable violation’ of individual rights.
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Google local finder tests cards with horizontal scroll for map search results
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Google Assistant to roll out across newer smartphones
2017: Google was rolling out the Google Assistant to more devices.
Bing UK now displaying National Health Service data for GP & hospital search queries
2017: Searching for nearby GPs and hospitals on Bing UK would surface information pulled from the country’s publicly-funded national healthcare system.
New Bing Ads Editor Version (10.7) Now Available
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Search In Pics: Android Caveman, Google Ski Trip & Rope Logo
2015: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Someone Outranking You With Your Own Content? Use The New Google Scraper Report
2014: Without promising a fix, the tool asked people to share their original content URL, the URL of the content taken from them and the search results that triggered the outranking.
Google AdWords Smart Annotations Test Continues To Roll Out
2014: Smart Annotations automatically pulled information from an advertiser’s landing page in an additional line of text in their ads.
Google Yanks Fake FBI Listing From Google Maps, Puts New Blocks In Place To Stop Further Abuse
2014: A user took advantage of Map Maker to create fake FBI and Secret Service office listings using his own phone number, and even managed to intercept calls to both agencies.
Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization
2014: Boost aimed to help marketers scale the taxing process of creating, testing and reporting on search and social ad creative.
Gmail Search Field Trial Adds Calendar Results To Google Search
2013: The idea was that if you do a search, you’ll see matching information from your calendar showing within Google’s search results, when it was relevant.
Privacy Vs Censorship: Google, Spanish Government Face Off In European Courts
2013: Google got the liability treatment of a “publisher” without the corresponding freedom of expression protections accorded to newspapers.
Google: 1 Billion People Will Use Mobile As Primary Internet Access Point In 2012
2012: Mobile search usage had nearly 100 percent penetration among smartphone owners, most of whom searched at least once a week.
Google Mobile Tests Large Black Menu Drop Down Bar
2012: Despite moving away from the large black navigation menu on the web, it seemed Google was testing that exact same version on mobile.
Google, Yahoo Both Fail At Moneyballing Oscar Predictions
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2010: Microsoft essentially told Google “get over it.”
Google Still Working On Making Blog Search More Relevant
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Microsoft’s Ozzie Talks Of Google “Wake-Up Call,” Vertical Search Hopes
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From Search Marketing Expo (SMX)
Past contributions from Stips.io’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Stips.io.
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