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Maintaining top brand positioning can be costly. But reducing brand ad spend opens the door for competitors to take away your terms.

To combat this, savvy PPC advertisers are turning to automated brand bidding to reduce costs and increase profitability without sacrificing market share or revenue.

Don’t let your budget go to waste! Download How to Get 1 in 5 Dollars Back on Brand Search and learn everything you need to know to reduce brand search costs and reinvest in higher-performing search terms.

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About the author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Stips.io, MarTech, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.