Google is rolling out a number of features to help search better and more easily verify the information they are looking at within the search results. “International Fact-Checking Day on April 2,” Google wrote, and as to prepare for the day, Google has launched perspectives, about this author and expanded other verification features in this announcement.
What is new. Google is rolling out the “about this result” globally, Google launched “perspectives” for top stories, Google launched “about this author,” and Google is making it easier to access the “about this page” feature.
Let’s dig in.
“About this result” expanding globally: The Google About this result feature that launched in 2021 and helps searchers learn more about the sources and sites they see in Google Search, is now expanding to all languages where Google Search. If you don’t see it yet, you should within the next few days.
By clicking the three dots next to most search results, you can learn more about where the information is coming from and how our systems determined it would be useful for a query.
Perspectives. Google has been testing perspectives in Google Search since August 2022 and now it is rolling out in the English US results. The perspectives carousel will appear below Top Stories and showcase insights from a range of journalists, experts, and other relevant voices on the topic you’re searching for.
Here is what it looks like:
About this author. The “About this author” will be in the About this result. Now when people tap on the three dots readers will be able to find more information about the background and experience of the news voices we surface on Google Search, Google explained.
So maybe your authors might matter a bit more with this feature?
Access to About this page. Google also said it is making it easier to access the “about this page” feature. You can now type in the URL of the organization in Google Search and information from About this page will populate at the top of the Google Search results. You’ll be able to quickly see how the website describes itself, what others on the web have said about a site and any recent coverage of it.
Here is how it looks:
Why we care. With Google surfacing more information about your site, the authors and your page to searchers, making it clear to searchers that you can trust the site, the authors and the content on the page have become more and more important.
Not only that, Google can surface other perspectives around topics that already are ranking well in top stories, which give publishers and content creative more methods to come up within the Google Search results.