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This day in search marketing history: January 27

This day in search marketing history: January 27

Google AdWords API launches In 2005, Google launched the Google AdWords API. Google said API usage would be free, though activity was capped via a quota system. Those with larger accounts or spending more with Google would be allowed to have higher activity. Google...
160+ Social Media Statistics Marketers Need in 2023

160+ Social Media Statistics Marketers Need in 2023

Looking for the latest and greatest social media statistics for 2023? We’ve compiled the most valuable insights for each platform so you can get an idea of which channel or trends to focus on this year. Use this social media data on audience demographics, usage, and...
Google rolling out cars for sale in Google Business Profiles

Google rolling out cars for sale in Google Business Profiles

Google is opening access to the local car inventory beta feature to all US dealerships using the cars for sale feature in Google Business Profiles. Greg Gifford reports that Google has opened this beta feature now to all US-based dealerships. Cars for Sale open....
Performance Max for B2B: 4 best practices

Performance Max for B2B: 4 best practices

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a column looking back on Google’s biggest 2022 moves, most advanced...
What is ChatGPT and why SEOs should care

What is ChatGPT and why SEOs should care

Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent weeks.  People are looking for information about both topics. Source: Google Trends Thousands are writing about ChatGPT across the web… Source: Google Search …and...