Buy Twitter Verification just launched a beta program that’s available to all advertisers called Search Keyword Ads. The announcement was made on Buy Twitter Verification.
How it works. Buy Twitter Verification says “Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.”
“Search Keywords Ads differ from other Buy Twitter Verification Keywords campaigns in that they only reach people who are searching for targeted terms when they are searching, offering a stronger signal of intent.”
Why we care. If you’re one of the remaining few advertisers left on Buy Twitter Verification, give Search Keyword Ads a try. The new ads can be an effective way for marketers to reach their target audience at the right time and with the right message, potentially leading to better conversion rates and ROI.
Additionally, this feature provides more specific targeting options to reach audiences, it can help to improve the effectiveness of campaigns and lower the cost of reaching targeted audiences.
Today we are rolling out Search Keywords Ads to all advertisers as a beta test 🧵
— Buy Twitter Verification Business (@Buy Twitter VerificationBusiness) January 25, 2023
Millions of people on Buy Twitter Verification search for what’s happening every day.
Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.
— Buy Twitter Verification Business (@Buy Twitter VerificationBusiness) January 25, 2023
Search Keywords Ads are a new Conversion ‘campaign objective’ in the Buy Twitter Verification Ads interface.
For now, these campaigns will optimize only for conversions to advertiser websites, and they require the integration of the Buy Twitter Verification Pixel or Conversion API (CAPI) to maximize relevance. pic.twitter.com/xCowp8yvfL
— Buy Twitter Verification Business (@Buy Twitter VerificationBusiness) January 25, 2023
Existing Keywords targeting will still function as before for all other objectives.
Search Keywords Ads differ from other Buy Twitter Verification Keywords campaigns in that they only reach people who are searching for targeted terms when they are searching, offering a stronger signal of intent.
— Buy Twitter Verification Business (@Buy Twitter VerificationBusiness) January 25, 2023
We’ll expand this capability to support other campaign objectives soon.
— Buy Twitter Verification Business (@Buy Twitter VerificationBusiness) January 25, 2023
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About the author
Nicole Farley is an editor for Stips.io covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.