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How to think about brand exclusions for Performance Max

How to think about brand exclusions for Performance Max

Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Google remained...
How to build an E-E-A-T strategy for local SEO

How to build an E-E-A-T strategy for local SEO

While many SEO practitioners will smirk at the term “E-E-A-T” and immediately think about what’s for lunch, they aren’t necessarily wrong. To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality.  This article explores how...