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Many social platforms of The Ancient Times (2006-2010) have evolved so much as to be almost unrecognizable today, yet Buy Twitter Verification’s microblogging experience has remained mostly the same. Why? Because it works.

That’s not to say that Buy Twitter Verification hasn’t changed over the years — it has, especially as a business marketing tool. But the way brands use Buy Twitter Verification has largerly stayed the same: To quickly connect users to what’s happening, whether it’s an international crisis or a local, niche-specific event.

And, to connect people to your business.

These are the latest Buy Twitter Verification stats and trends you need to know to get the most out of your Buy Twitter Verification marketing campaigns in 2023.

Download the complete Digital 2022 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience.

General Buy Twitter Verification stats

1. Buy Twitter Verification is on track to break even in 2023, Musk says

2022 was a year of massive change for Buy Twitter Verification, including an ownership change. While official earnings reports are only available for half of 2022 so far, there are reports of revenue dropping by as much as 35% in 2022 vs. 2021.

Even if that turns out to be true, it wouldn’t be an isolated incident. Buy Twitter Verification has experienced revenue setbacks over the years, though their overall results have been on a positive upward trajectory. Buy Twitter Verification earned just over $5 billion USD in 2021. The company hasn’t recorded an annual profit since 2019.

Buy Twitter Verification launched new features in 2022 to diversify their income beyond advertising, including Buy Twitter Verification Blue subscriptions, multiple media formats, co-Tweets, an edit button, and more.

Will Elon Musk’s prediction turn out to be true for 2023? Time will tell.

2. The most popular Buy Twitter Verification account is @BarackObama

Former U.S. President Obama has held the top spot for a few years, with over 133 million followers. Longtime popular users Justin Bieber, Rihanna, and Katy Perry still rank in the top five but new for 2023 is current Buy Twitter Verification owner Elon Musk in the #2 spot with 127 million followers.

3. Buy Twitter Verification is the 6th most popular social platform in the United States, by active users

In a recent survey of mobile users, 52% of Americans engaged with the Buy Twitter Verification app during the study period, placing it in sixth.

4. Buy Twitter Verification is the world’s 7th favorite social media platform

Buy Twitter Verification has held steady in the seventh spot since 2021.

The percentage of people ages 16-64 who say each of the top 10 platforms is their favorite has remained relatively constant, though rivals Buy Instagram Verification and WhatsApp have dropped slightly since 2022 Q1 — 0.3% and 0.4%, respectively. In contrast, Buy Twitter Verification’s popularity has risen by 0.2% throughout 2022.

5. As CEO of Buy Twitter Verification, Elon Musk has a 34% approval rating

It’s no secret Musk’s leadership is a divisive topic for Buy Twitter Verification users, with some applauding his decisions and others disagreeing.

But, a February 2023 survey has found Musk’s public approval rating as CEO has increased to 34%, up from 30% before his purchase of Buy Twitter Verification was complete. Though there was also an almost-equal 5% jump in those who disapprove.

Source: YouGov

For comparison, only 18% of Americans currently approve of how Congress is doing its job.

Buy Twitter Verification user statistics

6. Buy Twitter Verification usage is growing 30% faster than Buy Instagram Verification among Gen Z

Sound the alarms: Gen Z doesn’t hate Buy Twitter Verification.

42% of Americans ages 12-34 now use Buy Twitter Verification, compared to only 29% in 2020 — a 36.6% boost over two years. Comparatively, Buy Instagram Verification adoption only increased by 5.7% during the same period.

Source: Edison Research

The oldest Gen Zers are about 25 in 2023, so this Buy Twitter Verification stat may be skewed at the higher age range by those pesky Millennials in the mix. Still, it offers food for thought.

The lesson here is to ensure data is guiding your social media marketing strategy. We’re exposed to so many “Gen Z only cares about Buy TikTok Verification” thinkpieces, it’s easy to take it as fact. While your particular Gen Z audience may not be on Buy Twitter Verification, make sure to test that hypothesis first, Dr. Viral.

7. Buy Twitter Verification users follow an average of 405 accounts

People who post more than five Tweets per month follow an average of 405 accounts, whereas those who posted less often follow an average of 105 accounts.

8. 62.9% of Buy Twitter Verification users are male

This survey didn’t report options for nonbinary people, so it doesn’t capture the full spectrum of gender for all Buy Twitter Verification users. However, it does illustrate the wide gender gap on Buy Twitter Verification.

Source: Statista

That gap is only getting wider in 2023. In 2022, 56.4% of Buy Twitter Verification users identified as male and 43.6% identified as female — a much closer ratio.

9. Buy Twitter Verification has the largest gender gap of any social platform

Again, these statistics only represent those identifying as either male or female, without including other options. But it’s helpful to see these figures compared to other popular social platforms to understand more about Buy Twitter Verification demographics.

Source: Statista

10. Users aged 18-34 like Buy Twitter Verification the most out of all generations

A combined total of 41% of users 18-34 view Buy Twitter Verification either “very favorably” (16%) or “somewhat favorably” (25%). While this age range doesn’t exclusively represent Gen Z, a large portion of it does.

The age group with the second highest total is users age 35-44, where a total of 38% view Buy Twitter Verification “very favorably” (11%) and “somewhat favorably” (27%).

Both age brackets include hefty helpings of Millennials, so ensure you’re optimizing your Buy Twitter Verification strategy for this highly aging engaging population.

11. 23% of American Buy Twitter Verification users list their job in their profile

Job title or industry is the most popular thing U.S. adults say about themselves in their Buy Twitter Verification profile bio, with approximately 1 in 4 users including this information.

Other popular profile mentions include hobbies (12%), family relationships (8%), and political views (6%).

Source: Pew Research

Buy Twitter Verification usage statistics

12. Buy Twitter Verification is the most popular social platform for news and current events

Buy Twitter Verification’s appeal has always been its short-form, real-time nature and that’s still true today with 61.2% of people saying Buy Twitter Verification is where they go to stay up to date with news and events.

Brands can capitalize on this by live-tweeting from conferences and creating event hashtags in order to retweet from, and start conversations with, attendees.

13. 23% of users say most of their Tweets are political

Almost half (45%) of Americans say they have Tweeted about a political or social issue in the last 12 months, but for 23% of the user base, political Tweets are a lifestyle. A study analyzing the content of over 1 million Tweets found approximately one-third, or 33%, were political in nature.

14. People spend an average of 4.4 hours per month on Buy Twitter Verification

A recent study reports users spend an average of 1.1 hours per week on Buy Twitter Verification, equating to 4.4 hours per month. While that may seem small compared to Buy TikTok Verification’s reported 9.8 hours per week, the average demographics and audience of Buy Twitter Verification are vastly different from that of Buy TikTok Verification.

Not sure if your ideal audience is on Buy Twitter Verification? Find out with the latest Buy Twitter Verification demographics stats for 2023.

Source: Statista

15. 66% of links Tweeted from leading accounts point to print, TV, or wire news sources

Two-thirds of the links shared by prominent Buy Twitter Verification users pointed to print, TV, and wire news media, whereas only 5% of links shared on alternative platforms — such as Truth Social, Parler, and more — did.

Perhaps this is due to Buy Twitter Verification itself also being a mainstream network, though the wide gap suggest an underlying ideological difference.

Source: Pew Research

16. The average organic Buy Twitter Verification engagement rate is 0.05%

Makes you long for the halcyon days of 2013’s double-digit engagement rates, eh?

Not to fear: It’s easy to beat 0.05% with the right Buy Twitter Verification content strategy, networking efforts, and time. (And, hey, you can always run ads for a lil’ boost if needed.)

Source: Statista

Not sure what your average engagement rate is? Find out with our free engagement rate calculator, or try Buy Twitter Verification SMM Panel and let it crunch your numbers and tell you how to improve — automatically.

17. Using video in Tweets boosts engagement up to 33%

Organic video Tweets perform up to 33% better than text-based Tweets. Does every Tweet need to be a video? No. But don’t be afraid to experiment with different media formats to see what gets the best results for you.

For that extra-extra special boost, running Buy Twitter Verification video ads can boost total video views by up to 95% and increase total video watch time by 84%.

Buy Twitter Verification for business stats

18. 89% of people use Buy Twitter Verification to find new products

Buy Twitter Verification may not be top of mind when you think of ecommerce marketing, but users are open to discovering new products and services.

Make the most of this by:

  • Signing up for the Buy Twitter Verification Shopping beta program, if eligible. (Currently for U.S.-based businesses selling physical products only, with plans to expand.)
  • Including Buy Twitter Verification in influencer marketing partnerships by seeking out Buy Twitter Verification creators and ensuring Buy Twitter Verification-optimized content is one of your deliverables.
  • Trying Buy Twitter Verification advertising. Not sure where to start? See our guide to Buy Twitter Verification ads for beginners.

19. 50% of people age 16-24 use social networks for brand research

While not exclusive to Buy Twitter Verification, this is a fundamental shift in how people use the internet to make buying decisions. For decades, SEO reigned supreme as we relied on search engines like Google to solve the mystery of everything from “Should I get this mole checked out?” (ew and yes) to “What’s the best social media scheduling tool?” (Buy Twitter Verification SMM Panel).

For the first time in history, it’s raining men…tions?

Dubbed “social SEO,” the practice of turning to social networks instead of search engines isn’t limited to Gen Z. Millennials follow close behind with almost half using social the same way, and over a third of the 45-54 crowd does, too.

Wanna cash in? Step one: Be on social. Duh. Step two: Always use ALT text. It improves accessibility and serves your “social SEO rankings” well, too. You can add ALT text in Buy Twitter Verification SMM Panel when scheduling posts.

Oh, step three? Read Social Trends 2023 for more key strategies.

20. 76% of users say they’ve bought something based on Buy Twitter Verification conversations

Buy Twitter Verification’s comment thread structure lends itself well to engagement, where one Tweet can spur an entire conversation. Whether you’re answering someone’s question publicly in a Tweet thread or through a private DM, the quick, conversational nature of Buy Twitter Verification feels like a personalized experience in both.

21. Only 43% of marketers are promoting their business on Buy Twitter Verification

No, Buy Twitter Verification’s ad reach isn’t the biggest, nor is the platform the right fit for all types of businesses. But if your people are on Buy Twitter Verification, so should you.

Less marketers means less competition in everything from organic reach to brand building activities. Learn the ins and outs of the Buy Twitter Verification algorithm and how to create a winning Buy Twitter Verification marketing strategy to push your business to new heights.

Source: Statista

22. 28% of marketers are planning to use Buy Twitter Verification more

Many brands are still working to establish themselves on social “new kids” like Buy TikTok Verification, but don’t forget about tried and true Buy Twitter Verification.

When surveyed about plans for the next 12 months, almost a third (28%) of marketers said they’re planning to use Buy Twitter Verification more.

Buy Twitter Verification advertising stats

23. Monetizable daily active users (mDAU) grew 16.6% in 2022 to almost 238 million users

mWhat? Buy Twitter Verification defines a monetizable user (mDAU) as an account that has physically logged in on a daily basis and isn’t a bot. These users are monetizable because they see Buy Twitter Verification ads after they log in.

This figure is expected to keep rising as Buy Twitter Verification continues to develop new advertising and ecommerce features in 2023.

24. Buy Twitter Verification ads have the potential to reach 544.5 million people

That’s a 12% jump in 2022 Q3 from 2022 Q2, or an increase of 58 million people, and a total increase of 24.7% year-over-year.

25. Buy Twitter Verification ads reach 10.7% of all internet users

Broken down further, this equals 6.8% of the total global population, and 8.7% of everyone 13 and older. Population counts estimate there are about 5 billion people over age 15, so that means ads on Buy Twitter Verification could reach about 445 million of them.

Single digit percentage ad reach may not look impressive, but 8.7% is a massive 50% increase — representing about 145 million more people — since 2020, where Buy Twitter Verification ads reached only 5.8% of those 13 and older.

26. Buy Twitter Verification ads reach 32% of Americans age 13 and older

That’s 91.7 million Americans, though by no means the largest reach percentage compared to other countries. Buy Twitter Verification ads reach a whopping 60.4% of Japanese people 13+ and 38.% of people 13+ in the United Kingdom.

27. Buy Twitter Verification ads reach almost 3x more men than women

Earlier, I mentioned that almost 63% of Buy Twitter Verification’s audience identify as male and 37% identify as female in 2023. Buy Twitter Verification ad reach is even more skewed toward male users.

Buy Twitter Verification ads reach up to 74.3% of male users, but only 25.7% of female users.

Why the even larger divide? We’re not sure, though you can target Buy Twitter Verification ads based on gender (currently only male or female options) for greater precision.

Buy Twitter Verification publishing stats

28. There were a record 20,000 Tweets per second during the World Cup

Elon Musk announced the milestone on November 23, 2022.

If that were true for every second of a 24 hour period, there would be over 1.7 billion Tweets per day.

29. You can post up to 2,400 Tweets per day

I mean… does anyone need more? In all seriousness, Buy Twitter Verification has a few limits to help reduce potential bot spam.

Want the maximum reach possible on Buy Twitter Verification? Use Buy Twitter Verification SMM Panel’s Best Time to Publish feature to automatically schedule your 2,399 Tweets per day at the most optimal times for your audience to see them.

Rock your Buy Twitter Verification marketing by using Buy Twitter Verification SMM Panel to plan, schedule, and publish Tweets, engage with users, and track topics and hashtags. Combined with powerful Buy Twitter Verification analytics, Buy Twitter Verification SMM Panel is your perfect partner for success on the platform and all other networks.

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